02 / Company & ownership
Behind the brand.
Kihachiro Onitsuka founded the company in Kobe in 1949. ASICS now combines footwear development with testing at its Institute of Sport Science.
Sources · previous brand research
- 1949
Kihachiro Onitsuka starts making sports shoes.
- 1977
Three sporting-goods companies combine under a new name.
- Today
Testing and development connect the brand’s performance categories.



