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The brand behind your purchase

ASICS

ASICS logo

Performance footwear and apparel developed from a Japanese sports-science base.

Official website documentedCompany background available

These are brand facts. They do not certify the quality or authenticity of an individual listing.

01 / Buying facts

What you can check.

Warranty & support

Warranty, return and support terms are not yet documented. Check the policy for the exact product, seller and country.

History on record

1949 — Onitsuka begins in Kobe

Sources · checked

02 / Company & ownership

Behind the brand.

Kihachiro Onitsuka founded the company in Kobe in 1949. ASICS now combines footwear development with testing at its Institute of Sport Science.

Sources · previous brand research
  1. 1949

    Kihachiro Onitsuka starts making sports shoes.

  2. 1977

    Three sporting-goods companies combine under a new name.

  3. Today

    Testing and development connect the brand’s performance categories.

03 / Design & manufacturing

What happens where?

Design and production process

  • Kihachiro Onitsuka founded the company in Kobe in 1949. ASICS now combines footwear development with testing at its Institute of Sport Science.
  • Current production spans Vietnam, Indonesia, China and other locations; selected Japan-made lines.
  • Most ASICS footwear is made outside Japan; the design category keeps that distinction explicit.
Sources · previous brand research

04 / Product guide

Start with the right product.

Representative products from our brand research; popularity and current availability are not independently ranked.

GEL-KAYANO 32

GEL-KAYANO 32

A stability-focused daily running shoe.

GEL-NIMBUS 27

GEL-NIMBUS 27

A highly cushioned neutral trainer.

Sources · previous brand research
Categories in our shortlist

These category assignments are editorial selections, not product testing.

What is still unknown?

We do not yet have documented answers for these parts of ASICS’s profile. Missing evidence is not a negative finding about the brand.

  • Ownership
  • Warranty and aftercare

05 / More research

Keep researching ASICS.

See the Brand Check classification and community feedback →

Read the illustrated brand guide →