02 / Company & ownership
Behind the brand.
Citizen traces its name to a 1924 Japanese pocket watch intended to be accessible to citizens. It later made light-powered Eco-Drive technology the centre of its global range.
Sources · previous brand research
- 1918
The Shokosha Watch Research Institute is established.
- 1924
A locally made watch gives the future company its name.
- 1976
Citizen introduces the technology that develops into Eco-Drive.



