02 / Company & ownership
Behind the brand.
Hallmark is the greetings and gifts brand of privately held Hallmark Cards, Inc., founded by J.C. Hall in 1910. This retail identity covers greeting cards, gift wrap, Keepsake ornaments and related gifts. Hallmark Media's television channels and streaming service, and sister company Crayola, are separate businesses; character-branded products may also use third-party licences.
