02 / Company & ownership
Behind the brand.
Xbox is Microsoft's gaming brand and ecosystem, launched with the original Xbox in 2001. It now spans consoles, PC and cloud play, first-party accessories, games and Xbox Game Pass. 'Designed for Xbox' identifies compatible third-party licensed products and does not mean Microsoft manufactured them. Check console generation, disc versus all-digital hardware, Xbox Wireless/Bluetooth/USB mode and PC, mobile, TV or cloud support per SKU. Game Pass is a paid subscription; catalogue, tiers, cloud features and online-console-multiplayer access vary by device, account and region.
