02 / Company & ownership
Behind the brand.
Anthony Wood founded Roku after earlier work on digital video recorders. The first Netflix Player introduced a low-cost dedicated streaming box; Roku later expanded its operating system into televisions, audio and advertising.
Sources · previous brand research
- 2002
Roku is founded.
- 2008
The first Netflix Player ships.
- 2014
Roku TV brings the operating system directly into televisions.



