02 / Company & ownership
Behind the brand.
The Barnard family business began in 1921 selling kitchen products. In 1949, William Barnard demonstrated the Vita-Mix on one of television’s first long-form direct-response broadcasts.
Sources · previous brand research
- 1921
The Natural Food Institute begins.
- 1949
Vita-Mix appears in an early television infomercial.
- Today
Household blender production centres on northeast Ohio.



