Japanese design, global production.
Nintendo began making hanafuda cards in Kyoto in 1889. Its modern hardware is shaped around the company’s distinctive approach of designing software and play experiences together.
- 1889
Hanafuda cards in Kyoto
Fusajiro Yamauchi begins making playing cards.
- 1983
The Famicom launches
Hardware and software design move Nintendo into home consoles.
- Today
Play shapes the hardware
Games and devices continue to be designed as one experience.



