Add to Chrome
US designed brandsNixonBrand guide
California watches since 1998

Nixon

Watches and accessories developed around California surf and skate culture.

Designed inCalifornia, USA
Made inGlobal manufacturing, primarily Asia
Known forTime Teller
01 / Story

A watch line shaped by boardsports.

Nixon was founded in Encinitas to make watches that reflected surf, skate and snow culture more specifically than mainstream sports watches. The catalogue later widened into digital, tide and rugged outdoor formats.

  1. Nixon launches in Southern California.

  2. Athlete collaborations expand the watch range.

  3. Tide, digital and analogue lines share the same boardsport roots.

02 / Flagships

Start with these.

Three products that define Nixon.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Watch and accessory design in California
  • Surf and tide functions
  • Athlete-led product development
Sources & further reading2 official sources

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More US-designed brands.

Check before you buy

Take the origin note with you.

Nixon watches are manufactured through international partners, primarily in Asia. California culture and design do not indicate domestic assembly.

Visit NixonReport a correction